Marketing Essay Example | Topics and Well Written Essays - 500 words - 13

Marketing - Essay Example It has posed tough competition for its competitors for each of its functions starting from procurement to the delivery of products. As of September 30, 2006, the Company had 1,123 Wal-Mart stores, 2,142 Super centers, 570 SAM’S CLUBS and 109 Neighborhood Markets in the United States. Internationally, the Company operated units in Argentina (12), Brazil (296), Canada (279), China (66), Costa Rica (133), Germany (85), Guatemala (125), Honduras (38), Japan (391), Mexico (845), Nicaragua (36), Puerto Rico (54), El Salvador (59) and the United Kingdom (326).1 Company targets volume. The target consumers are middle class and upper middle class customers. These customers do shopping for their monthly grocery requirements. The target markets are identified on the basis of volume and population in a particular area. Apart from that various other macro and micro environmental factors are considered before entering to the new market. Company ensures the availability of products in the store through proper inventory management, logistics management and distribution management. It offers range of products from eatables, clothing, grocery and other household products. Company has 1,123 Wal-Mart stores, 2,142 Super centers, 570 SAM’S CLUBS and 109 Neighborhood Markets in the United States. Customer can visit any of these stores according to their needs and location. Wal-Mart adopts various promotional strategies to communicate with its customers and stakeholders. The promotional strategies can be on local level, national or international level. The promotional channels utilized here can be print, electronic or combination of number of channels. It has an excellent virtual platform with attractive website which offers another channel of communication and marketing. Retailing industry is highly competitive industry because competition comes in various formats. The traditional setups like